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Daniel JW Ellis

Services

Digital Transformation

Better technology starts with better business processes. I help growing companies work out what they actually need – then make it happen.

Fix the fundamentals first

Most companies that come to me want a technology improvement. A new system, more automation, better reporting, something with AI in it. Often they know something needs to change, but not exactly what.

The problem is rarely the technology. It’s usually bad data, unclear processes, or a new system being bolted on before the business process underneath it works. New software on top of a broken process just gets you a faster broken process.

So I start with how your business actually runs, work out what needs to change, and only then decide what technology will get you there.

What I do

Systems & process review

An honest look at how work flows through your business today, where it breaks, and what to fix first.

Software selection & implementation

Defining what you need, choosing the right product and supplier, and seeing it through to go-live.

Workflow automation

Removing the repetitive, manual steps that slow your team down and introduce errors.

Cloud migration

Moving systems and data to the cloud in a planned, low-risk way that suits how you work.

Data & reporting

Getting your data clean, in one place and into reports that leaders can actually make decisions with.

AI adoption

Finding where AI genuinely helps your business – and where it doesn’t – then putting it to work safely.

Software development

When off-the-shelf won’t do, building the bespoke software and integrations your processes need.

As hands-on as you need

Some clients want a clear plan and a trusted advisor in their corner. Others want someone to roll their sleeves up and get it done. I do both.

I stay vendor-neutral, so recommendations are based on what’s right for your business, not on what I’d like to sell you. I’m happy to manage your existing suppliers and IT provider, and I do a lot of the delivery work myself. I do this with the backing and support of my team at EPX IT, the IT company I’ve run for over 20 years.

How we start

  1. Discovery call. A 20-minute conversation to understand where you are, what you want to achieve, and whether we’re a good fit.
  2. One-off project or roadmap. Some engagements are a single, well-defined piece of work. Others start with a transformation roadmap: a prioritised plan of what to change, in what order, and why.
  3. Delivery and review. We work through the plan together, with me as involved as you need, reviewing progress against the outcomes we agreed.

Already a customer? The Technology Readiness Index benchmarks your IT maturity and gives us a measurable baseline to track improvement against.

Ways to work together

Consulting

£1,500/day

+ VAT

  • One-off projects and workshops
  • Systems and process reviews
  • Software and supplier selection
  • Transformation roadmaps
  • Technology due diligence for acquisitions, investment or sale

Interim CIO / CTO

£3,000/month

+ VAT

  • Up to two days a month
  • A monthly meeting to go through findings and progress
  • Shapes and advises on your technology roadmap
  • Advice on IT budget, cyber security and IT hiring
  • Board-level reporting and advice
  • Technology Readiness Index reviews included

Full details, including payment terms and what’s included, are in the rate card.

Who it’s for

I work with established businesses that are trying to grow – typically companies with 30 or more staff, and most often 70 or more – where technology and process have started holding the business back.

It’s particularly useful if you’re scaling quickly, preparing for a sale or investment, integrating an acquisition, or stuck on systems the business has outgrown.

years working in IT
24
years running my own IT company
21
years as an independent consultant
6
companies advised
120+

Not sure where to start?

That’s normal – it’s exactly what the discovery call is for. 20 minutes, no obligation.