The Business Growth Process

No matter what your company does, effective growth requires you to have addressed every issue on the list below.


Destination

  • What do you (the owner) want out of your career?
  • What does your company believe in, what matters to you, and how do you want to be seen by the world?
  • Can your company help you accomplish your career-goal?
  • Does your company have a long-term plan that can help you hit your goals?
  • Does your company have medium & short-term plans?

Team

  • What roles will your company need to reach it’s goals?
  • Does every role have the correct person on board?
  • Does the team have visibility of your company’s goals?
  • How do you reliably know you have the right people?

Operations

  • What is each job-role accountable for?
  • Has each role documented their processes?
  • How do you know if the processes are working correctly?
  • How does the team prioritise work?

Customers

  • Does your team agree on what an “ideal customer” looks like?
  • Do you understand your “ideal customer” and their needs?
  • Are you marketing to them effectively?
  • Are you looking after the customer once you have them?

Infographic showing information displayed on this page in a slightly different format.